We support you

Consulting Services

Strategy and Management Consulting Services

Our services for companies planning to enter the German market cover feasibility studies, detailed market studies as well as individual go-to-market strategy advisory.

Ethnic Marketing and
Ethnic Sales

Over the years, our ethno-specific expertise has developed further and now covers more than ten nationalities, which enables us to quickly analyse target group-specific needs.

Mediation and Integration Management

We offer support in communication and conflict resolution, the development of integration strategies and the moderation of negotiations with business partners.

billion USD worth of GDP in Germany (2018)


million people live in Germany (2018)


million USD of
FDI inward flow in Germany


billion USD export value

visual design

Advertising Agency 

In 1996 kneier consult founded its own full-service advertising agency specializing in design and implementation of campaigns and statements for ethnic target groups. With our extensive experience and expertise we can meet the requirements of our clients, whether it’s press relations, corporate media or the implementation of a complex visual design - with our full range of services from our international team, you will get exactly what we have conceptually worked out with you.
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Let us help you expand your Chinese business to Germany

With our many years of experience in advising companies across national borders, we are happy to support you on your way to establishing yourself within the German market.

working fields

In addition to our ethnic specific expertise, we have many years of experience in various sectors, both nationally and internationally. To identify the specific needs of every industry and the focused target groups we collaborate with network partners and freelancers all around the world.

That’s how we are able to work across intercultural borders and meet every challenge with profound knowledge with reference to intercultural contexts.

Industrial Sector

We have successfully supported Chinese companies from the industrial sector in entering the German market.

Healthcare Sector

Our customers include large health insurance companies, which we support with our competence in ethnical concerns.

Insurance Sector

We accompany large insurance companies in their restructuring efforts to increase sales.

University Sector

We advise an internationally oriented university of applied sciences in ethnospecific topics as well as in the area of strategic reorientation.
If you have any questions or would like to contact us, please feel free to contact me.
You can easily scan the QR-Code on the right side for contacting me on WeChat.
Lan Yao
kneier consult

Contact Us

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Contact Details

  • Fraumünsterstr. 36
    34560 Fritzlar
  • Tel: +49(0)5622.7982-20
    Fax: +49(0)5622.7982-29
  • Email: